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Kickstarted in 2022, when Vernon was host city for BC Culture Days, the Sundog Festival grew out of a grassroots movement to celebrate local culture.
Producers aim to celebrate local art and artists, alongside bringing in musical acts that might not otherwise make it to this small but lively Okanagan hub.
"We're making really amazing, BC-based original music a focus for the series," says producer Noah MacLeod, of local production company Local Losers Underground. "We wanted to celebrate awesome local music with a bit of a different flair, something out of the ordinary."
Downtown Vernon's Polson Park offers up a lush setting for two days of great performances, and it's all free!
